Previously these deployment emails were sent the same way for every kind of iOS app, which means that the subject was “Your app is ready for install” and there was an “Install” button in the email content.
This is correct in most cases, except for App Store signed iOS apps. Those can’t be installed from Bitrise.io or from any other source other than the App Store or iTunes Connect TestFlight, so the “Install” button and the “ready for install” texts were quite misleading.
From now on, App Store signed iOS apps’ deployment emails include a “Download” button instead of the “Install” button, a new “You can’t install this build from bitrise.io directly, as it was built for the App Store. It can only be installed from the App Store or from iTunes Connect TestFlight.” info message, and the subject of the email was changed to “ready for AppStore” instead of “ready for install”.