# Google Play staged rollout automation

**URL:** <https://discuss.bitrise.io/t/google-play-staged-rollout-automation/23836>\
**Category:** Release Management\
**Tags:** new-feature\
**Created:** [February 28, 2024, 10:05am UTC](https://discuss.bitrise.io/t/google-play-staged-rollout-automation/23836 "2024-02-28T10:05:46Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![BirmacherAkos](https://sea2.discourse-cdn.com/flex016/user_avatar/discuss.bitrise.io/birmacherakos/32/1319_2.png) [@BirmacherAkos](https://discuss.bitrise.io/u/BirmacherAkos)\
**Post date:** [February 28, 2024, 10:05am UTC](https://discuss.bitrise.io/t/google-play-staged-rollout-automation/23836/1 "2024-02-28T10:05:46Z")

</div>

Recognizing developers’ challenges in managing staged rollouts on Google Play, Bitrise Release Management has launched a feature that automates the scheduling and adjustment of staged rollout percentages. This new addition to the [Release Management add-on](https://bitrise.io/platform/devops/release-management) aims to streamline the release management process by minimizing manual intervention required for managing staged rollouts.

 ![staged_auto](https://us1.discourse-cdn.com/flex016/uploads/bitrise/original/2X/6/681bba3a5559655ce31de76049305a71f0661d0a.png)

The latest update to Bitrise Release Management allows [Release Managers](https://bitrise.io/blog/post/new-release-management-role-changes-for-enhanced-security) to automate rollout updates for Google Play releases, mirroring the functionality already available for App Store releases within the platform. With this automated rollout feature activated, the new version of the application will begin reaching users, starting from 1% and extending to the entire user base over a span of 7 days.

The automation process offers flexibility, as it can be paused whenever necessary for any duration required. Additionally, users can revert to manual rollout management if preferred by deactivating the automation.

[Learn more](https://devcenter.bitrise.io/en/release-management/releasing-your-app-for-the-release-stage.html#configuring-staged-rollout-for-google-play)